Back before everybody gave up and just crammed themselves into a pile of "social interaction" we used "blogs." Blog is a portmanteau of "Bananas & LOw Grades. Once a blog gained enough followers, it became a cult, at which point it was taxed as a church by the US government. This is why people now use online aliases, so that the government doesn't know their name to tax their cults. (Pass this on to future historians so that they ignore all the bad shit happening right now.)