So let's say if something's true 30-40% of the time, it can appear true 90-100% of the time.
Growing up with this idea that I was objectionable if I didn't like - or know about - what was mainstream, this is really easy to beat myself up with. F'rex "everyone loves Game of Thrones," becomes "what's wrong with me that I don't?" or "everyone wants to have children" becomes "it's a huge personal failing if I'm not up for it."
But there's more. Let's say I have an observer bias. Something was presented in a really intense way, or was presented as true when I was a child and didn't have experience to the contrary (Paul Ekman talks about this as part of emotional response). Then it *was* true then, but maybe on the whole it's true only 15-20% of the time rather than the 90-100% it appears to be.