Game concept. Non CCG card:

Players take on the roles of AI in charge of newly created social media sites with the aim of gathering as many subscribers as possible, by any means necessary.

At its core, there are 5 main paths toward that goal (player choice at game start). Empowerment/Activism, Entertainment, News Source, Weirdness, and Blogging/Forums. (Smut, a 6th path, will be sold as a separate expansion).

Both positive or negative concepts to any of these paths will earn followers and haters, and as long as your followers are the greater number, you earn points toward victory. More haters than followers turns you into a troll site, where victory conditions are then to ruin and turn all other sites into troll sites.