ok so it looks like this is quote-unquote “true” but the only primary source is a now-deleted page which was once a digital copy of an article from a business magazine but is now only available archived (or presumably at a library in NYC) https://web.archive.org/web/20060318230325/http://findarticles.com/p/articles/mi_qa3718/is_200011/ai_n8927439/
the only source which actually cites a reason and explains the history is this page which inexplicably doesn’t appear in search engines??? https://mattenglish.kinja.com/f-eh-q-the-mystery-of-the-missing-tim-hortons-apostrop-1672093421
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