@Mycroft Sounds to me like the whole site is there for, effectively, DRM on the electronic sourcebooks. This way they can sell them online and not have them shared around since they're part of some "site".
I had signed up for the beta a while ago, but I haven't been back there much. I was hoping that the final version would include tools that made it easier to make and run campaign, but what I've seen is underwhelming.