Empress of Mars: Undisputed
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Youtube, mild memetic evangelism, parental role models, spacemen?? 

Dad's... Dad's gotten all weird.

youtube.com/watch?v=zFxcLvSjw7

Seriously, "Dad" is evolving into one of the most intriguing ARGs since "This House Has People In It," not to mention one of the best examples of putting Internet viral-marketing to good, honest use I've ever seen. Admittedly, the linked video probably doesn't make sense outside the whole "Dad Canon," but... it's shifting from a light parody of a Wacky Internet Dad to a rich story of alienation, emotional manipulation, and loss. I'll bet it's heading for a happy ending, though.

This guy is a marketing genius, but I've NEVER felt like I wasn't getting my ad-views' worth out of Dad. It's like that whole Poppy thing, only... painfully sincere and actually going somewhere. You'd better believe I've been taking frantic notes about what I can learn for Parallax advertising.

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