@packbat it's referencing a quote from the Shivering Isles expansion to TES IV Oblivion, said by Sheogorath, a rather mad-hatter-esque deity of chaos:
""Wonderful! Time for a celebration... Cheese for everyone! Wait, scratch that. Cheese for no one. That can be just as much of a celebration, if you don't like cheese. True?"
-F
@Felthry @packbat we got it immediately. One of sheo's best lines.