@JulieSqveakaroo by analogy with sugar?
-F
i'm also thinking possibly /su/ -> /sju/ -> /ʃu/, because english has a tendency to palatalize consonants before /u/ (see common pronunciation of new as /njuː/ or few as /fjuː/, for instance), and then /sj/ is often further palatalized to /ʃ/.
-R
@Cerulean @JulieSqveakaroo /j/ is *weird* in how it interacts with other sounds, isn't it?
-F
@Felthry @JulieSqveakaroo
I found the name of it: "yod-coalescence."
https://en.wikipedia.org/wiki/Phonological_history_of_English_consonant_clusters#Yod-coalescence
In American we have a lot of "yod-dropping"(scroll up for that, basically it means we can say new as /nu:/) so instances of long past yod-coalescence fossilized in our language can seem more of a mystery.