something we wish more restaurants than just buffalo wild wings did: giving a point of reference of exactly *how* spicy a given spicy menu item actually is
there's a pretty massive difference between the spice level of the average chile con queso, the spice level of a pickled jalapeno, the spice level of the average properly-spiced curry, and the spice level expected of capsicum chinense peppers. but restaurants usually just cover all of the above with a simple declaration that a given dish is spicy, with no further elaboration!
spice tolerance is something that varies pretty heavily from person to person, and honestly it feels like it'd probably be ideal for restaurants offering spicy dishes to provide at least some form of proper point of spice level reference. it doesn't even have to be a scoville estimate, either; something as simple as listing the spicy ingredients within a dish, or saying "this dish is roughly as spicy as a jalapeno", would do wonders to massively improve the average spicy-food-containing menu!