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*wakes screaming, sheets soaked in a cold sweat*

"a... Alexa?"

"I'm here! Can I help you?"

"Could... Could you collect childrens' personal information from birth announcements, phones, tablets, searches and social media for 18 years, building a shadow profile of them without ever actually *using* it until they were of legal age, and then market to them using a perfect predictive copy of their every want and desire?"

"Could I _ever._"

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