tech cold-take, ads
The end-user has a moral imperative to use an adblocker and avoid interacting with advertising and metrics.
The entire advertising industry (and those complicit in it, like social media) is either morally corrupt in its data collection, or delusional in the effectiveness of its own metrics.
Besides the fact that millions of people are getting gender/racial/economically profiled by corporations without their knowing on an international scale, it just sucks to be treated like you're purely eyeballs to sell things to.
If people don't fight against the capitalist structure, then the walls of billboards will continue to close in on us.