twitter, tech industry grump 

Twitter has made a bunch of UI changes - less elements are coloured or filled, and the font has become extremely corporate and uncomfortable to read.

Now a lot of people ask, why did they change such things? ... for engagement. It's always engagement.

They want you to click things. Watch more people, post more tweets, make the numbers go up for the investors. It's psychological manipulation of the masses all to make Big Numbers for someone's pockets.

Twitter, other social networks, mobile apps... the whole lot of them are all doing these tricks, and I really do grow tired of it.

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