Imagine if you made a co-op zombie defence game, and then when no one bought it you turned it into a Battlegrounds game with a hat based economy, and then suddenly you had someone perform a concert in your Battlegrounds game, and now you're a social media platform. And this is all producing horrendous amounts of money so you can never admit you don't know what you are doing. And the giant terrifying multinational that owns you is asking, demanding you make more money. So you sue Apple.