Sam shits on Field of Dreams
Holy fuck... I wish someone had never uttered the phrase "Build it and They will come."
It is terrible, shitty and a lie. One that is way to common for Infrastructure, Ops and Platform engineering folks to believe.
You can't just build the a thing with no feedback from your intended users and hope for the best!
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@wobblewuffess I suspect that phrase was a lot more true back before virtual worlds housed so much of our valuable infrastructure 
@mawr I promise it will suck less than building the THING with no feedback....
Provided you have good controls in place and well defined goals to prevent scope creeping of the THING.
@mawr I would be willing to say that might be the case. If you build the only THING of that THING your people have access to then they will probably use it.
Hell, a lot of Operations folks seem to still follow the attitude of.. we build the infrastructure how we want and Dev doesn't have any other choice but use it (in the context of virtual worlds even).
Still kinda sucks! You should involve the people who use the THING in the design and build process for the THING!