I've come to the realization that people like Twitter because it's kind of an internet phone book. Mastodon can't replace that for simple technical reasons and it hurts Mastodon to market itself as a Twitter replacement
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that said, "the fediverse is hard to use it as a marketing tool" isn't necessarily a bad thing. It sucks that i.e. artists can't find an audience as easily but also corporations or celebrities can't just go "we're here now, now you'll see our posts no matter what"
should've probably posted this priv but idk
I value Twitter mostly for the people I met through there, but I've met many more great people through Mastodon. Sure, an instance may disappear at any time but like, make a linktree or a personal website, give your mutuals your discord or telegram, relying on a single website to keep in touch with people is on its way out