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when you wake you have a Pepsi craving. weird, since you've never had soda before in your life

at work you start noticing stuff out of the corner of your cybereyes: familiar billboards, vending machines, friends' actual drinks - all Pepsi-branded now, even things Pepsi would never sell

that evening you can barely comprehend your fav news podcast; the feed's near crowded out by intrusive thoughts about that fucking soda

but you do catch one line about "viral marketing"

@typhlosion okay this /needs/ a CW of some sort, holy fuck. >,,<

@typhlosion There was a point in my life where I wanted to write a dystopian fiction. Something quite similar to this, in fact. The thought of it coming true was so terrifying, though, so I decided against it.

This post terrifies me in a different way. You don't provide a roadmap, which is good, but the destination described is nevertheless harrowing.

It's taken me a bit to properly collect my thoughts on this, for that matter.

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