@zebratron2084 it *would* be cool to play CoC where the characters were cultists; that they weren’t going in cold, that they had some knowledge of what was going on to expand/prove wrong and, as part of it, got into weird underground feuds with other cultists and cults.
@zebratron2084 sorta like OWoD, or DnD but more weird monstery. Like if characters worked for the ghouls, who are pretty close to a good guy faction in Lovecraft; working to earn (underground, cannibalistic) immortality sounds like a solid PC goal. Or the Deep Ones, thinking you’re serving the ocean in return for the ability to explore anywhere undersea sounds great! What happens when the PC finds out they’re helping work to extinct humanity, are they even more gung-ho?