Or you can pick up tricks you'd never have thought of yourself. Learning from how other people approach your craft is a *huge* way to gain more tools for yourself.
And, since art is conversation, you can skew your story to add to what's buzzing around the culture.
In order to be a good conversationalist, you have to listen and absorb what the conversation is. It's the same with art.
You can't make your best points if you don't know how to sharpen them for the audience's ears. Art is engagement, and artists engage.