@Felthry the classic rock band R.E.O. Speedwagon named themselves after the truck (the Speed Wagon, made by REO Motor Company)
later, the Jojo's Bizarre Adventure franchise, fueled by its creator Araki's love of western rock music, had a character named R.E.O. Speedwagon
@typhlosion @Felthry Fun fact that's not, in fact, fun [*], coming from Lansing, the Olds/R E Olds company's home: the company pronounced and advertised its name as Reo, sounding like what you say before "Grande" or "De Janeiro". Saying it R-E-O is because the bandmembers saw the truck name and thought it looked cool but never heard it said aloud.
[*] I am very bad at judging whether a fact is fun.